Stop Rubbing Your Face Cream. Start Cool-Pressing.

Rubbing creates drag. Drag creates patchy laydown. Cool-pressing is the pro move: an even, cushioned “tap-in” that helps product sit smoother and look better under makeup.

The 60-second Cool-Press

1. Dot a half-pea of cream on cheeks, forehead, chin.
2. Use a chilled tool (or clean fingertips) to press product into skin—short taps, no rubbing.
3. Wait 60 seconds. SPF or makeup goes on like a dream.

Why it works

• Even laydown: pressing spreads product uniformly.
• Less redness from friction: especially useful around the eyes.
• Makeup-ready finish: cream sits, doesn’t slip.

Pro tips

• Go lighter at midday; press a touch just where makeup needs help.
• Avoid rubbing your under-eye—press and set for a smoother concealer laydown.